About Me

Give me a whiteboard and a problem, and I'll walk out with a prototype — then go build it in code myself. That instinct isn't new: I have a BFA in painting, and designed in Illustrator for twelve years before I switched to Figma. Composition, hierarchy, weight — it's the same thinking whether it's product, brand, or a canvas. I just ship it now instead of hanging it on a wall.

I've built things from the ground up more than once. I was there from day one at Stress Refuge, one of three equity owners, and designed DeStressify Pro from conception. I joined Traba as its third team member with founder equity, building the product and evolving the brand from scratch. And at Evolve Biologix, I built the company's first design system and brand identity as its lead designer.

Beyond that, I've led creative teams across startups and SaaS companies, from a Series B startup through a company that went public. I also carry my own designs into working code, and lately into AI-assisted workflows, so the work doesn't stop at the file.

Outside of screens, I'm probably either working in my garden or in the garage building something out of wood — same instinct, different material. Also, I keep chickens.

My Experience

Mountain Media Group

Jan 2007 – Sep 2008

Intern / Designer

I designed a wide range of creative assets—including websites, print ads, catalogs, logos, business cards, and product packaging—while also building basic HTML sites from scratch. In addition to design, I handled all aspects of photography, from planning and setup to final execution, and worked directly with clients to bring their visions to life.

Visual DesignWeb DesignHTML/CSS

Sounds True

Oct 2008 – Jun 2014

Web Art Director

I designed and tested e-commerce and mobile experiences, directed marketing visuals, and ensured brand consistency across campaigns. I developed WordPress themes that improved functionality and aesthetics, combining strong visual design with technical implementation to elevate the company’s digital presence.

Web DesignVisual DesignMobile AppE-commerceHTML/CSSWordPressUXLeadership
Side project → main job after moving to SF, Jun 2014

Traba

Aug 2013 – Aug 2015

Creative Director

I established Traba’s brand identity and led the design of its digital products and marketing assets. I enhanced usability through thoughtful user flows and mockups, created marketing collateral across print and digital, and hand-built the company’s website front end, improving both performance and engagement.

BrandingWeb DesignDesign SystemsFront-end DevProduct DesignData Viz

Evolve Biologix

Dec 2021 – Jun 2025

Senior UI/UX Designer and Acting Head of Design

I shaped the product, brand, and digital presence of a health tech startup, leading the UX and UI for its heart coherence tracking app, building its first design system, creating a differentiated brand identity, and developing the marketing website.

BrandingWeb DesignMobile AppDesign SystemsFront-end DevAI Workflows
2026 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007
Hover a role or a skill to explore.
Side project

LIFEinaVAN Studios

Jan 2008 – Jan 2012

Cofounder / Creative Director

I defined and built the company’s visual brand, creating the website, logo, print collateral, and business cards while also managing social media channels across Facebook, Twitter, and YouTube. I designed and developed a wide range of digital and print projects, contributed to video and photography shoots, and trained clients to confidently manage their own websites using WordPress as a CMS.

Visual DesignWeb DesignHTML/CSSWordPress
Side project

Stress Refuge

Oct 2011 – Jan 2017

Lead Designer

I designed the full product experience for DeStressify Pro, a mindfulness app for iOS and Android. I led the design from early wireframes to polished visuals and created the supporting marketing website, increasing visibility and adoption through a cohesive user and brand experience.

BrandingWeb DesignMobile AppDesign SystemsWordPressProduct Design

Nitro Software

Oct 2015 – Jun 2021

Creative Team Lead

I managed a cross-disciplinary team while also serving as lead front-end developer. I drove a major brand evolution, built and maintained the company’s web properties, and developed scalable tools and templates that empowered non-technical teams. I also earned recognition as Employee of the Year in 2018.

LeadershipBrandingWeb DesignDesign SystemsFront-end DevWordPressUXE-commerce

Sitetracker

Dec 2025 – Jul 2026

Senior Product Designer II

I designed the visual identity for a newly launched AI product and built a multi-brand design system spanning Sitetracker's Salesforce platform, shipping production React code alongside Engineering.

BrandingDesign SystemsFront-end DevProduct DesignAI Workflows
Brand & Visual
Branding14 yrs
Visual Design19 yrs
Web Design18 yrs
Data Viz2 yrs
Product & UX
Product Design6 yrs
UX18 yrs
Mobile App9 yrs
E-commerce9 yrs
Code
HTML/CSS18 yrs
WordPress13 yrs
Front-end Dev6 yrs
Design Systems
Design Systems13 yrs
Leadership
Leadership9 yrs
AI Workflows
AI Workflows2 yrs